Private Property is proud to announce the official launch of its Exclusive Listings feature, which went live from the first week of July 2025. Designed in close partnership with South Africa’s leading real estate professionals, this new solution is set to revolutionise the way exclusive mandates are marketed and sold online.
Click here to sign up for exclusive listings
The new feature launched with endorsement from the Pam Golding Property Group, with several other major brands to join shortly thereafter.
Built to support the needs of sellers, agents and buyers alike, Private Property Exclusive Listings offers a staggered portal marketing model, ensuring every Exclusive Mandate gets multiple opportunities to stand out through timed alerts and prominent placement on the platform.
How it works
Key Benefits of Exclusive Listings
Staggered Portal Alerts: Exclusive properties are promoted in a staggered format, giving them multiple moments of visibility across the real estate platforms in South Africa. This boosts exposure to serious buyers and maximises lead generation potential. The properties will first be advertised “Only on Private Property” for the exclusive period and then released to other platforms giving them multiple opportunities to reach engaged buyers that are subscribed to portal alerts.
Faster Sales: By generating renewed interest over time and surfacing listings repeatedly, exclusive mandates potentially sell quicker.
Premium Visibility: Each exclusive listing includes a free Featured Listing upgrade, securing a top-of-results position during the exclusive period.
Increased Seller Confidence: Participating agents can attract more exclusive mandates by offering sellers access to enhanced marketing and priority positioning on one of South Africa’s leading property platforms – Private Property.
Stronger Buyer Engagement: Buyers looking for unique, exclusive properties will be drawn to this section of the platform – giving agents first access to serious prospects.
Dr Andrew Golding, CEO of Pam Golding Property Group says: “We believe this is an important and timely initiative for the industry. It is a forward thinking, innovative addition to the market – one that allows our agents to better serve their sellers and attract more exclusive mandates. Most importantly, it’s designed to help us sell these properties faster, with smarter marketing and stronger buyer engagement. It’s South Africa’s smartest way to sell homes, and we’re excited to be part of this initiative”
Theo Mseka, CEO of Private Property added “At Private Property, we are proud to stand shoulder to shoulder with the real estate industry and bring to market a solution that helps agents sell faster and smarter. The Exclusive Listings feature is the result of months of technical development and close collaboration with our partners to ensure seamless integration across all third-party industry tools. We’re thrilled to launch with the Pam Golding Property Group and with other top agencies and industry participants. Agencies wishing to participate can contact us directly to learn more and sign the Exclusive Listings agreement.”
The Exclusive Listings feature is now available for integration and Private Property encourages interested agencies to reach out for onboarding.
Click here to find out more and to sign up for exclusive listings.
