MAIN IMAGE: Pearl Scheltema – CEOofFitzanneEstates
FitzanneEstates
Artificial intelligence (AI) is transforming the property sector –” but not always for the better. Across the globe and here in South Africa, criminals are harnessing AI tools to commit increasingly sophisticated property scams, targeting buyers, sellers, tenants, and even sectional title schemes.
Pearl Scheltema, CEO of Fitzanne Estates, says the risks are growing rapidly as scammers use technology to create more convincing and targeted attacks. “AI can generate fake property listings, forge official documents, and even produce deepfake videos of supposed owners or agents. That’s why working with trusted property professionals, particularly experienced sectional title managing agents, is more important than ever.”
How scammers are using AI to target property owners and communities
Recent international cases have shown just how advanced these scams have become. In one U.S. incident, criminals used AI-generated deepfake videos to impersonate a property owner during a Zoom call, nearly succeeding in selling the home without the owner’s knowledge. In South Africa, there has been an increase in AI-assisted rental scams, with fraudsters creating convincing online listings using AI-enhanced images and pressuring victims into paying deposits or levies before viewings. According to a report, AI is also being used to produce highly realistic identification documents and legal contracts, making fraudulent transactions harder to detect.
Sectional title schemes are attractive targets for these scams because they involve multiple owners, trustees, and service providers. “In some schemes, levy statements have been intercepted and altered so that payments are redirected to a scammer’s account,” explains Scheltema. “An email that looks like it’s from your managing agent, complete with AI-forged letterheads and signatures, can be incredibly convincing.”
Professional sectional title managing agents are in a strong position to protect communities against these threats. They do this by implementing secure communication channels, confirming payment instructions in person or via verified calls, and educating trustees and owners about the warning signs of AI-generated scams. Scheltema adds, “Managing agents don’t just arrange maintenance and collect levies; we’re a community’s first line of defence against both financial and digital threats.”
A growing threat across the property market
The risks are not limited to sectional title schemes. Across the wider property market, AI scams are appearing in various forms –” from fake rental listings with AI-generated interior photos to impersonated estate agents offering “urgent” deals. Overseas, there have even been reports of AI-powered voice cloning used to imitate an agent or attorney over the phone, instructing clients to transfer funds into fraudulent accounts.
Scheltema advises property owners, trustees, tenants, and buyers to take specific steps to protect themselves. “Always verify payment instructions directly with a known contact, be wary of urgent requests for funds, and confirm that any property professional you engage is registered with the relevant authority. For sectional title owners, regular attendance at trustee meetings and open communication with the managing agent can help ensure transparency and security.”
While these scams are concerning, Scheltema notes that AI is not inherently negative. “We use technology ourselves to streamline processes, improve communication, and enhance the security of the properties we manage,” she says. “The challenge is making sure technology serves our clients rather than criminals. That’s why trusted professionals are so vital –” we know the industry, we know the risks, and we know how to put safeguards in place.”
Although many of the most alarming AI property scams have so far been reported overseas, South African property professionals are seeing clear signs that these methods are making their way into the local market. As more property transactions and communications shift online, both owners and professionals need to adapt. Fitzanne Estates continues to invest in secure systems, industry training, and community education to stay ahead of evolving threats.
Founded in 1982, Fitzanne Estates assists property owners, tenants, trustees, and investors across Gauteng with property management, rentals, and sales. Committed to security, education, and personalised service, Fitzanne Estates believes everyone has the right to a safe and well-managed home.
