Advertorial
Disasters don’t discriminate – and in the property industry, downtime can hit harder than most. Lost deals, delayed transactions, frustrated clients – it’s a ripple effect that no one wants to face. The stakes are high, and yet many property businesses still rely solely on backups, assuming they’re prepared. But here’s the truth: backups alone won’t save your operations. It’s Disaster Recovery that ensures your business keeps moving forward when life throws a curveball.
Here’s a staggering stat: 40% of businesses can’t find their footing after a disaster, and another 27% close their doors within just six months.
Backups vs. Disaster Recovery: what’s the real difference?
In our property world, backups are like keeping photocopies of vital documents – helpful, but not enough if you need to get a whole office up and running fast after a flood or a cyber-attack. Disaster Recovery? That’s your plan to not just recover those documents but also ensure your operations – from client communications to crucial databases – don’t skip a beat, no matter what happens. It works by replicating your entire IT environment to the cloud so that when systems go down, you can easily switch over and continue business as usual and then switch back to your original environment when you’re ready.
Why Disaster Recovery should be your new best friend
Think about what downtime could mean in the property sector. Lost deals. Frustrated clients. Projects on pause. In an industry that thrives on trust and reliability, being ready to bounce back quickly isn’t just nice to have – it’s your lifeline. Ensuring you can keep delivering services seamlessly says a lot about how much you value your clients and your commitment to your work.
Our local edge: why it matters for your property business
Metrofile Cloud (formerly IronTree) is right here in South Africa. We’ve been helping local businesses protect their data for over 20 years. We get the uniqueness of the local market and the challenges our property professionals face. By choosing to partner with us, you get:
- Local Pricing: You’ll dodge the headaches of dealing with fluctuating foreign exchange rates.
- Local Data Centres: Your sensitive data stays on home ground, meeting all those strict data rules and keeping things quick with low latency –
essential for all your real-time needs.
- 24/7 Human Support: Direct access to expert human support at any time.
Let’s have a chat
Navigating the unexpected can feel overwhelming, especially when your focus is on giving your clients the best service. Ultimately, Disaster Recovery is about securing your business’s future and preserving the trust you’ve built with your clients.
You don’t need to figure this out alone. Whether you’re battling cost concerns, compliance worries, or tech headaches, we’re here to help. Let’s design a Disaster Recovery plan that works for your property business – not just to save your data, but to safeguard everything you’ve worked so hard to build.
With over 20 years of experience, Metrofile Cloud has earned the trust of 14,000+ clients across industries. We deliver daily backups of 1.3TB, host over 700 virtual servers, mitigate 1 million+ threats monthly, and execute 200+ recoveries every month. Proudly ISO 27001 certified, we uphold industry-leading information security standards to safeguard your business.
Talk to our team today and take the first step toward building a safer, more resilient business.
Contact Metrofile Cloud – 087 943 2278 or email: info@metrofilecloud.com






