South Africa’s leading bond originator, BetterBond, is celebrating its 25th anniversary in 2025 – a milestone that highlights a journey of growth, resilience and impact in the property industry.
Founded in 2000 in the back of a video shop, BetterBond started with a bold vision: to change lives by making the dream of homeownership possible for more South Africans. That purpose has remained constant through every stage of the company’s growth, from the early days to its position today as a trusted partner to property professionals across the country.
Over the past 25 years, BetterBond has assisted more than 1.1 million South Africans in securing home loans, helping families establish a foundation for thriving lives and communities. The company’s impact has also extended beyond property finance, with charitable initiatives reinforcing its belief that a home is more than bricks and mortar.
A pivotal moment in BetterBond’s story was the 2003 merger with PA Home Loans, which strengthened its market position and introduced new colleagues who helped drive the business forward. Since then, the company has continued to grow, guided by strong values and a focus on long-term relationships.
Central to this success has been the dedication of our people and the support of our industry partners – real estate agents, developers, aggregators, banks and attorneys – whose collaboration has helped more South Africans take their first steps into homeownership. Estate agents, in particular, have been integral to BetterBond’s journey, turning homebuyer aspirations into reality and working alongside us to deliver exceptional outcomes for clients.
As BetterBond marks this milestone, the company has expressed gratitude to its partners for their contribution over the years and has reaffirmed its commitment to advancing the property industry. Looking ahead, BetterBond aims to expand its impact by enabling even more South Africans – and in time, global markets – to realise their dream of owning a home.
Rudi Botha, CEO of BetterBond and the BetterHome Group, said, “The past 25 years have been about innovation, resilience and relationships. As we look ahead, our focus remains on driving growth for the property industry, creating value for our partners, and making homeownership more accessible than ever before.”
